Playbooks · ABM, shown by example
Five fully modeled scenarios that show you our methodology
Every playbook is a fully modeled, fictional but realisticaccount-based marketing program for a manufacturing sector: ideal customer profile, target account list, buying committee, program and targets, the same methodology we would run for you.
Proof of capability, not the center
We don't show you polished logos.
We show you our thinking, in scenarios you'll recognize.
Every scenario is clearly labeled a simulation.
The methodology behind it is real, the same one we would run for you.
The five scenarios
One scenario per manufacturing sector
Machine tools, automotive and e-mobility, aerospace suppliers, industrial automation and IIoT, and metrology, each with its own ICP, target account list, and buying committee.
Simulation
fictional scenario, real methodology
CNC machine tool manufacturing
Five-Axis Offensive
- ABM type
- 1:Few
- Deal size
- €650,000 to €1,200,000 / machine
- Core KPI
- Pipeline value €4M to €7M
Aerospace Supplier
Cleared for Takeoff
- ABM type
- 1:Few (nearly 1:1)
- Deal size
- €300,000 to €2,000,000 / year (master agreement)
- Core KPI
- 5 to 8 accounts in formal qualification
Automotive / E-Mobility
Line Change
- ABM type
- 1:Few
- Deal size
- €2,000,000 to €8,000,000 / line
- Core KPI
- Pipeline value €15M to €30M
IIoT / Predictive Maintenance
Project Smart Factory
- ABM type
- 1:Few
- Deal size
- €450,000 + €80,000/year / plant
- Core KPI
- Year 1 revenue potential: €1.5 to €2+M
Industrial Metrology
Precision Pays
- ABM type
- 1:Few → 1:Many hybrid
- Deal size
- €180,000 to €500,000 / system
- Core KPI
- Pipeline value €2.5M to €4M